Clients & Marketing

At checkout, the artist tags the appointment with the solution applied (rapid 2-hour, classic 8-hour, overnight, or competition). Bronzly schedules an SMS to the client at the correct rinse window — automatically suppressed during configured quiet hours so no 2am texts. The reminder is fully personalized with client first name, solution, and after-care instructions. No competing platform offers this feature natively.

Per-client profile fields: solution preference, depth (light/medium/dark/competition), skin type (Fitzpatrick I–VI), contraindications (pregnancy, recent waxing, sunburn, hormonal acne, eczema), prep instructions sent, after-care followed, before/after photos, complete tan history with date/solution/depth/artist, no-show flag, and gratuity. The full profile surfaces at every future booking so artists never re-ask the same intake question.

Mocha is Bronzly’s in-app AI operating assistant. Type a request or use speech-to-text in the web app, and Mocha answers in chat using bounded Studio Brain context. When the owner enables a supported capability, Mocha can create internal tasks, private client notes, appointments, and appointment notes after an exact preview and confirmation. Mocha does not answer phone calls or produce audio replies, and protected actions stay behind their Bronzly handoff.

After an appointment, Bronzly can send a neutral SMS asking for honest feedback. Every eligible client receives the same review options regardless of rating. A client may keep Bronzly feedback private or explicitly consent to public display, and connected third-party review links are offered without filtering by sentiment.

Bronzly separates two kinds of messages. Appointment messages (confirmations, reminders, rinse texts) need the client to opt in to texts. Marketing messages (offers, promos, announcements) need more: for texts, the client must also give a separate, explicit yes to marketing texts. U.S. law (TCPA) and carrier rules require that written consent, and it can't be pre-checked or bundled with booking. Consent a client gave your old booking platform doesn't carry over to Bronzly automatically, so imported clients start as 'Not yet confirmed'. That's normal, and nothing failed. Before you send, the blast screen shows exactly who will be skipped and why: no marketing-text consent, not opted in to texts, replied STOP, or no phone number. To grow your list, use 'Ask them to opt in' (Settings → Client messages → SMS Consent) to send a confirm request that clients answer themselves, or use the Send consent request button on a client's profile. Clients who replied STOP can only opt back in by texting START. Marketing email must include an unsubscribe link and your studio's address and must not have misleading subject lines (CAN-SPAM). Bronzly adds the unsubscribe link for you. Bronzly will never bulk-mark clients as opted in. This is general guidance, not legal advice. Check with your own counsel about your situation.